Design with Purpose

Pune’s best-known marketing communications brand – has been reimagining the future for businesses for over 20 years. In its evolution to better serve its clients, Paradigm Plus has been inspiring growth and welcoming out of the box ideas. With offices expanding in different parts of the country now, Paradigm Plus is uniquely positioned to rethink business, culture and brand experiences, owning delivery from end-to-end.

We started our operations from an outhouse of a bungalow in April 1999 and have managed to grow to having two sprawling offices in Pune and Bangalore. From a team size of 7 to over 100 likeminded professionals working together today realizing the vision of making lives better through advertising.

We understand how the consumer buying behaviour has been constantly evolving over the years and have grown our verticals meeting the pace of the same. Keeping in mind the communication and engagement with the consumers online and helping our clients take a well informed decision, we conceived our digital division in 2010. Today, it has evolved as a most sought after profit centre with successful case studies to its credits.

Our urge to 'Never Stop’ is engraved in our DNA and the fire within us keep us evolving constantly, time and again, vertically and horizontally! To add cherry on the top, 2014 gave us a ‘Gold Abbys’ and the thirst for Cannes!


In 2011, our team of brand strategists formulated a scientific process known as the ‘In8’, an insight driven 8 step process to help brands achieve the desired results. Over the years, this process has evolved and ‘In8’ has helped many brands internationally and nationally to formulate an apt plan to make brand and communication strategies effective.

In8 is a methodology conceived, curated and followed at Paradigm Plus.




The Founder-Director of Paradigm Plus, Ashika was bitten by the Advertising keeda right in her school days and while perusing her Graduation in Psychology, she was working throughout, in an ad agency.

After her Post Graduation from Symbiosis Institute of Business Management and with a sound work experience, Ashika laid the foundation of her first business venture, PARADIGM PLUS in April 2020, at an early age of 22!

From being a startup operating from an out-house of a bungalow to now successfully leading a team of 100+ professionals and having offices in Pune, Mumbai and Bangalore to spearheading large MNC brands, midsize as well as startup brands, to winning many awards and accolades..... She has seen it all. And because of this vast experience, to understand the business challenges of her clients and partner them and surge ahead towards strategic growth, comes naturally to her.

Ashika has been honoured with the most coveted ‘Icons of Pune Award’ by the hands of Jaya Bacchan and Shobha De. This award was selectively given to the chosen few Women Entrepreneurs of Pune. She has also been conferred with ‘Pune’s Most Powerful 2018-19’ award by Femina and there are many more accolades to the credit of this workaholic and determined go-getter.

Ashika Sarkar, is a Certified Business Coach from World’s No. 1 Business Coaching Firm, ActionCoach, USA and is also the Founder of PRAVAH Transforming Businesses, her second venture which is into Business Coaching for Entrepreneurs.




Stay Positive' is his mantra for life!

After his MBA in 1997, Rajat went from joining Jenson And Nicholson, a Calcutta based paint major to heading the operations in Maharashtra and MP for a computer education major – Aptech. And in the year 1999, his passion for advertising brought him to a young advertising agency called Paradigm Plus.

Pune has seen Paradigm Plus evolve from a small start-up that started in an out-house of a bungalow to a company with a dynamic team of 100+ professionals across offices in Pune & Bangalore in last the 20 years. He takes immense pride in the fact that the partnership with 60% of the present clients is over 5 years now!

Under his expert tutelage and a rich experience of working with national and global brands, the entire team at Paradigm Plus is handpicked, groomed and nurtured well to work for the esteemed clients with utmost passion and integrity. His fervor for advertising has been experienced by students across leading business schools of Pune. He has been bestowed with a leadership position as the member of advisory board of Dr. D.Y. Patil Institute of Management and Research, Pune

Along with his partner Ashika Sarkar, Rajat has been building an ecosystem to 'spread smiles‘ which stems from a strong belief – ‘An ever smiling work culture, spreads smiles in lives of the teams, clients, associates and society at large!’

Manoverboard is a Certified B Corporation, which means that we meet ongoing, rigorous standards of social and environmental performance, accountability, and transparency.