Case Study

Deccaleap came to us as an opportunity to do something different - in a completely new category - indoor fire extinguisher. For a product so innovative - even the messaging and communication had to be that creative.

That's when we came up with Ab har ghar me firefighter. After a lot of brainstorming with the client team, Suniel Shetty was decided as the face of the brand - someone who connects with the youth with his fitness and with his movie, with the older generations as well.