Brand Strategy

“A problem well stated is a problem half-solved.”
                                                                       – Charles Kettering

We believe the crux of the problem lies in asking right questions and not get clouded by assumptions. For the brand communication to have a desired impact, we invest our time in understanding the market sentiments, consumer insights along with the brand strengths and its competitors.

We at Paradigm Plus have a well-defined 8 step process called 'In8'. A thoroughly-conceived scientific process that turns all the information into effective brand strategy and communication.
We believe it's better done than said!

In8 methodology:

  • A bridge of insights that connects consumers to brands
  • A scientific process that puts the rationale into creativity
  • Leads us to the right brief
  • An effective strategy, brief and communication plan
  • Innate to our existence at Paradigm Plus