OUR STORY
We started out in April 1999. And since then, a lot of things have changed, but some have remained the same. While over the years, media strategies, methods of communication and consumer behavior may have changed, what remains unchanged is the way we go about creating work for our brands. It’s the same passionate approach.
Over the years, we have only gotten crazier. While we excel in mainline advertising, we are also neck deep into digital now. Because in a changing world, digital is the way forward.But at the foundation is still our razor sharp, keen focus on planning, strategy and creative.
MEET THE FOUNDERS
Ashika Sarkar
Ashika Sarkar, founder of Paradigm Plus and a certified Business Coach, started the agency in 1999 at just 22. With a background in Psychology, Economics, and advertising—and a post-graduation from SIBM Pune—she built Paradigm Plus into a strategy-led creative powerhouse. By 2008, she embraced the digital shift, and by 2010, refined the agency’s focus on brand and marketing strategy. Under her leadership, the agency won the ABBY Gold for Deepak Fertilisers and earned awards for brands like Wipro BPO. Honoured with the Icon of Pune (2016) and Femina Most Powerful Award (2019), Ashika now also empowers SME business owners to scale profitably through strong systems and execution-driven strategies.
Rajat Sarkar
Rajat Sarkar is the steady anchor of Paradigm Plus. With a strong client-first mindset and a reputation for unwavering reliability, he ensures every campaign is executed with precision and care. Known as a “doston ka dost,” Rajat is trusted to stand by clients and colleagues in both smooth and challenging times.
After completing his post-graduation from Pune University, he built his early career in the paint and education industries. His passion for learning led him to MICA, India’s premier institute for strategic marketing.
As Co-Founder & CEO of Paradigm Plus, Rajat works closely with the brand strategy team to bring plans to life. He was honoured by Mr. Prakash Mehta, then Minister of Industries, Maharashtra, for his contribution to the industry.
CORE TEAM
When sharp strategy, innovative creative and organised account management come together, what comes out is sheer magic. Meet the folk that make that magic happen, every day.
Head of Strategy
Sandeep Inamke
Having spent over three decades in leading agencies in India, East Africa and South Africa, Sandeep brings with a lethal combination of international knowledge coupled with local insights. He has worked at networks like JWT, McCann, Ogilvy and Contract and on brands like HUL, Mondelez, Asian Paints and Airtel.
Creative Director
Niranjan Kaushik
Niranjan has spent close to three decades in advertising, having worn many hats – that of a copywriter, a creative director and a filmmaker. He has worked with agencies like Ogilvy, Contract, McCann and Batey Singapore, on brands like HSBC, Barclays Bank, Mercedes Benz, Volkswagen and Asian Paints, to name just a few. He also recently forayed into long form cinema and storytelling, having created content like Karenjit Kaur (Zee5), Candy (Jio Cinema), 9 Hours (Dirney + Hotstar) and Mursheed (Zee5).
Group Account Manager
Kalyani Badave
If our office had a superglue holding everything together, it would be Kalyani. The ultimate bridge between clients and the agency, she flashes a wide smile on her face even while juggling through a million things at once. Straightforward, fun-loving, and a total workaholic, Kalyani has mastered the art of time management. With her, everything feels a little more under control, and a lot more possible.
The Why
Dive into a partnership with Paradigm Plus and unlock the gateway to advertising alchemy, where over two decades of market-shaping expertise meets pioneering digital innovation. Our 'In8' strategic tool is your brand’s compass to navigate the complex consumer landscape with precision. Boasting a trophy case that shines with the Abby Gold, our creative mastery is not just acclaimed but proven.
We are the passionate architects of engagement, transforming insights into unforgettable brand stories. Choose to be extraordinary, choose to be remembered—choose Paradigm Plus, where your brand's potential becomes the benchmark for excellence.
The How
Embark on a transformative journey with Paradigm Plus, where we redefine the 'how' of advertising. Our approach combines data-driven analytics, consumer insights, and cutting-edge digital strategies, all orchestrated through our proprietary 'In8' tool.
This ensures that every campaign is a surgical strike of creativity, precision-targeted to captivate your audience. Leveraging the latest in AI, analytics, and creative trends, we sculpt your message to stand out in the digital cacophony. With Paradigm Plus, your brand narrative evolves into an immersive experience that not only tells a story but also builds an empire of loyal customers. Let's craft not just ads, but milestones in your brand's legacy.
The Inn8 Approach
Paradigm Plus' 'In8' process is an innovative 8-step approach that merges meticulous research with deep data insights to craft unique brand positions and bespoke go-to-market strategies. It's designed to distinguish brands in a crowded marketplace, ensuring a coherent and authentic brand identity. The 'In8' framework strategically leverages opportunities for brand differentiation, driving long-term growth, and establishing enduring customer loyalty. With a focus on creating a consistent narrative, 'In8' propels brands towards sustained success and a commanding market presence.
Us in Numbers
$10M+
Revenue in Last Quarter
30+
Industry Awards
400+
Clients in over 30 Countries
24+
Years of Experience
We’ve Been Covered
Creativity, collaboration, and continuous learning are at the core of our culture.
We're a melting pot of diverse thoughts, where innovation thrives and breaking the norm is encouraged. Our team stays sharp with ongoing education, always synced with the latest industry waves. We prioritize our clients' success, fostering a transparent, respectful atmosphere. Recognition and balance are key; achievements are celebrated, and well-being is paramount. Here, work is more than a task—it’s about crafting legacies and loving the process.